Workshops

Digital Growth Unleashed Berlin

12 .November 2018, Estrel Hotel Berlin


Zusätzlich oder unabhängig von der Digital Growth Unleashed Programm können Sie folgende Workshops buchen:

Workshop:
Ecommerce Conversion Masterclass mit Tim Ash

Der Workshop mit Tim Ash wird auf Englisch gehalten. Workshop finden teilweise oder ganz auf englisch statt

Montag, 12. November 2018

12:30 Uhr – 17:00 Uhr
Estrel Hotel Berlin

Inkludiert sind zwei Kaffeepausen, Mittagessen und Softgetränke

Die Workshopplätze sind limitiert – sichern Sie sich ihren Platz rechtzeitig!

Leiter

Tim Ash
Tim Ash

CEO & Founder

Join digital marketing expert Tim Ash is this fast paced crash course in optimizing your eCommerce experiences! Powerful prepared content will alternate with practical hands-on examples from the audience. Plenty of time will be left for insightful discussion to answer your specific questions.

What you will learn:

  • Interactive rapid-fire live reviews of attendee eCommerce websites
  • Mistakes to avoid on key pages: homepage, search results, category, product detail, and checkout
  • Mobile eCommerce challenges and how to approach them
  • How to structure your categories and products selection to maximize sales
  • Effective abandonment recovery techniques for shopping carts
  • Supporting the full customer journey with marketing automation
  • Personalization and one-on-one experiences
  • Offline and call-center follow-ups to amplify sales
  • How to use data append to create look-alike audiences
  • Driving effective traffic with programmatic media buying and retargeting

Tim personally guarantees that you will be overloaded with actionable take-aways that will pay for themselves many times over!

Workshop:
The Art of Personalisation mit Andrew Garberson, LunaMetrics

Der Workshop mit Andrew Garberson wird auf Englisch gehalten. Workshop finden teilweise oder ganz auf englisch statt

Montag, 12. November 2018

09:00 Uhr – 17:00 Uhr
Estrel Hotel Berlin

Inkludiert sind zwei Kaffeepausen, Mittagessen und Softgetränke

Die Workshopplätze sind limitiert – sichern Sie sich ihren Platz rechtzeitig!

Leiter

Andrew Garberson
Andrew Garberson

Manager of Search

Our customers expect personalised experiences online. That is an intimidating request for most marketers. When we hear „personalisation,“ we think about dynamic content and expensive back-end systems that are unrealistic for most budgets. But we can accomplish a surprising amount of personalisation today with free and affordable tools.

This workshop is designed for companies ready to take that step, companies with an interest in exploring personalised experiences from ad impression to thank-you page. The day includes a full day on the following topics.

Personalised Customer Segments

Start the day with exercises to explore and design your different customer segments. LunaMetrics takes its enterprise clients through the same exercises so you can benefit from their decade of experience in persona design.

Personalised Data: Analytics

Continue the day by exploring Google Analytics audiences. We discuss best practices and solutions for common industries and verticals. This section concludes with an audience design workshop to deploy strategic segments in your Google Analytics account.

Personalised Advertisements: AdWords

The future of digital marketing will be won at the intersection of media and analytics. This section builds on previous work to pass audiences into Google AdWords and design a campaign structure that provides personalised messaging to new and returning customers. Nurture leads, cross-sell existing customers and keep your brand top-of-mind with audiences in Google AdWords.

Personalised Landing Pages: Optimize

Continue the personalised messaging once users reach the website with Google Optimize. This section explores rule-based personalisation with the freemium Google Optimize testing tool, that natively integrates with Google Analytics and Google AdWords. The section concludes with variant design so you are ready to begin your personalised campaigns.

Personalised Reporting: Data Studio

Our companies have unique customer personas, with their own unique behaviors, so why report on all customers as if they are the same? End the day by building reports in Google Data Studio (free) to track and share your progress with customer segments. We provide templates to supercharge your marketing reporting.

Who Should Attend?

This workshop is designed for people with some experience using Google Analytics and a desire to explore personalisation with the rest of the Google Suite. It is your chance to learn about a variety of Google tools in one day.

Keep in mind that this is an interactive workshop. It is help (but not required) that you have a Google Analytics account and access to a Google AdWords account. The trainer will bring access to a demo account and will help you create accounts in Optimize or Data Studio if you are new to those tools.

No technical skills are required although some familiarity with HTML is helpful during the Optimize section since we do edit landing page copy and layout. This session is not designed for serious developers.

About the Trainer

Andrew Garberson is Director of Digital Marketing Strategy at LunaMetrics, a Google Analytics certified partner and marketing consultancy. In addition to consulting for Fortune 1000 brands, LunaMetrics offers training in Google Analytics, Google AdWords, Google Tag Manager, Google Optimize and Google Data Studio. Andrew is a frequent conference speaker and industry contributor. He is also an adjunct marketing professor at Chatham University.

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