Montag, 18. November 2019 13:45
How to Increase Recall, Response and Revenue with Behavioral Science
Sprecher: Nancy Harhut, Chief Creative Officer, HBT Marketing
Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH
New research by behavioral scientists reveals people don’t „make“ decisions. Often, they just default to reflexive responses without even thinking! That means perfectly good ads, emails, landing pages, etc. can still fail. Because people don’t make logical choices.
However, if marketers strategically factor in the decision defaults people rely on, we increase our success. When our creative leverages the hardwired behaviors of customers and prospects, it can automatically increase the recall of our marketing messages, the response to them, and the revenue that results from them.
Discover how to apply the latest brain science findings from the U.S. and abroad to your marketing communications. Find out how to use the surprisingly powerful Von Restorff Effect, Availability Bias, Single Choice Aversion and more to trigger the behaviors you seek. See numerous examples from a variety of verticals. And leave ready to make your company’s recall, response and ROI rates soar!