Most of the ad spend flow to Facebook & Google – they account for over 56% of all digital advertising worldwide. But is one main channel enough? Hear from VC Ines Szal and the Director of Performance Marketing Gessica Bicego how Blinkist successfully managed to diversify its channels with native advertising. Learn from Blinkist’s journey how they made paid content one of their biggest mobile UA channels. Gessica will share learnings on network selection, content creation, and campaign optimisation.